Users will soon have a updated setting that enables them to reduce the amount of AI-created media appearing in their streams. This initiative comes as the company revealed that it currently hosts more than 1 thousand million AI videos.
Testing and Rollout
This change is in a pilot phase over the following weeks before a global rollout. This development coincides with a surge in AI content, driven by new content generation software.
AI Proliferation Online
Studies have shown that nearly a tenth of the quickest rising video streams on a competing service primarily display AI-generated videos. A significant portion of this content is deemed “AI slop”, a label for inferior, factory-style content that is frequently nonsensical or surreal.
Based on user feedback that many people enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we want to give people the power to increase or decrease of that, depending on their own likes,” said a company executive.
Scale of AI Content
The service announced that there are currently 1.3bn videos on its app labeled as AI-generated. In total, in excess of 100 million videos are submitted to the app every day, making AI content a relatively small percentage of its overall inventory.
User Control Features
Viewers will be in a position to limit or boost the volume of artificial media they watch by opening the content preference feature in the platform and choosing “AI-generated content”. Additional categories that currently be controlled under the filter cover politics, clothing, cosmetics, and dance.
Platform Guidelines
TikTok’s policies oblige creators to label lifelike AI-made content, and it forbids dangerous deepfakes of well-known individuals or emergencies. Any believable AI-generated clip that is without a tag can be removed under its community policies.
Furthermore, the service will from now on apply an AI-generated tag to content produced via its own AI tools, or flagged by an collaborative effort for identifying content made by AI. This action is intended to deter users from trying to evade the labeling process.
AI Literacy Programs
The company is furthermore launching a $2 million AI literacy fund for specialists and institutions to create informative material about ethical AI use. This initiative will benefit educational bodies specializing in teaching programming and robotics.
Content Safety Approach
The platform has justified its safety measures, following controversy over plans to cut jobs for a large number of safety staff in the UK. It is set to cut a significant number of roles in its content moderation team in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A company official explained that staff-based oversight would still have a role, but AI can safeguard staff by eliminating the most distressing content before it has to be seen by humans. The platform announced a 76% decrease in shocking and graphic content reviewed by content reviewers over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine people and machines to keep the platform safe,” she said. “We’ll have humans as part of that process, but we further consider it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is making a difference process content quickly.”
